Apple (AAPL), the third most valuable company globally after Nvidia (NVDA) and Microsoft (MSFT), remains a portfolio cornerstone for its dominant iPhone sales and growing services, making up 21.4% of Berkshire Hathaway's (BRK.B) equity.

On June 4, 2025, Needham downgraded AAPL from “Buy” to “Hold” and withdrew it's $225 price target. Analyst Laura Martin highlighted that Apple’s March-quarter revenue and margin growth lagged peers Google (GOOGL), Amazon (AMZN), and Meta (META). Needham also warned of heightened scrutiny of Apple’s “platform tax” under regulatory pressure and potential disruption from generative AI innovations. With no significant iPhone replacement cycle anticipated over the next year, Needham suggested an ideal entry range of $170–$180.

For investors holding Apple stock, we'll delve into Needham's concerns and evaluate if now is the right time to exit your position.

About Apple Stock

Based in Cupertino, California, Apple is a tech behemoth with a market cap of $3 trillion and a premier personal-device hardware brand. In past years, breakthrough features drove consumers to upgrade iPhones annually or biennially, but those compelling incentives have waned. As a result, users aren’t replacing devices as frequently. Moreover, Apple now significantly trails Android competitors in introducing artificial‐intelligence capabilities, a gap that could threaten its ecosystem in the future.

That worry is also reflected in the stock, as Apple became the worst-performing among the “Magnificent Seven”, shedding about 19% of its share value year-to-date. Such lackluster performance is atypical for Apple, unless the broader tech sector is in decline.

AAPL yields roughly 0.5% and currently pays an annual dividend of $1.04 per share. The company has increased its payout for 14 straight years, delivering average annual dividend growth of around 4.6% in recent years.

Impact of Rising Tariffs on Apple’s Supply Chain

Apple has reduced costs by manufacturing its products in China and other Asian countries, where labor costs are lower. However, rising tariffs on Chinese imports have forced Apple to rethink this strategy. To avoid steep fees, Apple has started shifting some manufacturing operations to India. Moving production to India helps Apple reduce exposure to additional import taxes and diversify its supply chain away from China.

Overseas production, even in India, doesn't sit well with President Donald Trump, who has publicly criticized Apple’s decision. Trump is pushing for Apple to build its iPhones in the United States, threatening a 25% tariff on any iPhone imported from overseas. He argues that American jobs would benefit if Apple brought more manufacturing back home.

Even with the political pressure, it's highly unlikely that Apple will fully switch iPhone manufacturing to the US in the foreseeable future. That's because it's cost prohibitive, there's a lack of experienced workforce to build electronics in the US, and the complexity surrounding the global supply chain for iPhone parts.

Apple Beats Q2 Estimates, But Growth Concerns Loom

Apple’s fiscal second quarter results, reported in March, showcased steady top-line growth, with revenue reaching $95.36 billion, a 5% year-over-year increase that modestly surpassed consensus estimates of $94.54 billion. This performance was driven largely by Services, which recorded all-time highs with $26.6 billion in sales, up 12% annually, while iPhone revenue increased a modest 2% to $46.8 billion.

Geographically, North America and Europe remained relatively healthy, but Greater China sales fell 2% to $16.0 billion, underperforming analyst expectations of $16.83 billion and down 7% in the first half of fiscal 2025.

On the bottom line, Adjusted EPS came in at $1.65, an increase of nearly 18% versus $1.40 in Q2 FY 2024, topping the Street’s $1.62 consensus 

Looking ahead, management expects Q3 revenue growth in the low-to-mid-single-digit range, with Services revenue growing in the low double digits and gross margin landing between 45.5% and 46.5%. Cook noted on the call that tariffs are expected to add roughly $900 million in extra costs this quarter, “assuming no surprises,” he said, though he cautioned that “beyond June, it’s anyone’s guess, since we don’t know where tariffs might go next.”

On the other hand, Wall Street estimates call for roughly $88.6 billion in revenue and $1.41 per share in EPS, reflecting conservative assumptions on China demand and services growth.

What Do Analysts Say About Apple Stock?

Needham isn’t the only firm expressing concern about Apple’s growth. Morgan Stanley’s Joseph Moore also warns that Apple must articulate a clearer AI strategy to keep pace with rivals like Google and Amazon. He adds that Amazon’s $100 billion data center expansion in 2025 will boost demand for clean energy, benefiting utilities like NextEra, while also intensifying pressure on Apple’s supply chain and cost structure to deliver efficient, margin-friendly data center performance.

Despite these concerns, Wall Street analysts maintain a consensus “Moderate Buy” rating on the stock, with an average price target of $230, implying an expected upside of about 15.5%.

Key Takeaways

While Apple remains a global tech titan and a significant holding for major investors like Berkshire Hathaway, it faces increasing headwinds. Recent underperformance, exemplified by its "Magnificent Seven" ranking, stems from a maturing iPhone cycle, delayed AI integration, and heightened regulatory scrutiny. Analysts like Needham signal caution, despite a general "Moderate Buy" consensus, pointing to challenges in China and the uncertainty of escalating tariffs impacting its cost-efficient global supply chain. For current AAPL investors, the coming quarters will be critical in determining if its robust services growth and strategic diversification efforts can overcome these pressures and reignite its stock performance.